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Disclosure of mental illness is a key ingredient in contact-based public stigma change strategies. Adults who disclose their personal recovery story experience greater empowerment and heightened quality of life. Qualitative research suggests youth may similarly benefit, but also have unique benefits and costs associated with disclosure. The purpose of this paper is to examine adults’ perceived costs and benefits of mental illness disclosure for middle and high school students with a new measure, the Coming Out with Mental Illness Scale for Children (COMIS-Child).

In total, 300 adult participants from Amazon’s MTurk completed the COMIS-Child, the Beliefs about Disclosure Scale (BDS), assessing perceptions about child disclosure, and the Attribution Questionnaire, assessing public stigma.

Principal component analyses of the COMIS-Child yielded one factor representing disclosure costs and two factors for benefits (changing pubic stigma; person-defined benefits). Internal consistencies of the COMIS-Child factors were strong. Parents with children with mental illness endorsed more costs and fewer benefits from the changing public stigma factor than other respondents. Regression analyses showed decisions about youth disclosing mental illness from the BDS were associated with perceived costs, perceived benefits as personally defined, and public stigma. Disclosure beliefs were also inversely associated with public stigma.

Adults who identify more costs and fewer benefits were less likely to believe youth should disclose, favoring a more conservative approach to youth disclosure. This highlights the importance of participating in self-stigma interventions that guide an individual’s decision making about disclosure.

To the author’s knowledge, this is the first study examining adults’ perceptions of youth disclosure of mental illness.

During a good chase, galloping 35 miles an hour over fences and walls and rapidly changing terrain, globe‐trotting chairman and CEO J. Patrick Michaels pursues his sport as intensely as he runs Communications Equity Associates.

Advocates and researchers have made mental illness stigma elimination a public health priority. Research on stigma change strategies has highlighted programmatic delivery strengths; however, an area in need of further development is in messaging capable of attaining specific behavior change. The paper aims to discuss these issues.

Change goals were incorporated into an existing model of stigma change to propose the TLC4 model (Targeted, Local, Credible, Continuous, Contact, Change Goals). This paper reviews health communications literature regarding tailored messaging, applying these principles to stigma change programs to enhance behavioral impact.

Tailored messages comprises four elements: capturing and maintaining attention, actively thinking about information, having emotional appeal, and making material relevant to each person. Incorporation of these elements enhances the likelihood of an individual making a behavior change.

This review can guide facilitators of stigma change programs to craft presentations with tailored messages in directive call-to-actions. Future directions for evaluation of message and behavioral change impact are discussed.

Although ethics are frequently debated within the social marketing literature, there has been very little empirical study of deliberate ethical transgressions in promoting a good cause. The current study therefore aims to contribute by examining public reaction to the Fakegate scandal involving a climate scientist’s use of ethically questionable tactics in the “selling” of the anthropogenic global warming (AGW) cause.

Content analysis catalogues the Fakegate justifications and criticisms used by eight UK and US print media editorials and 1,010 associated reader comments.

Among the argument classification categories, the most common Fakegate justifications rely on a utilitarian “greater good” ethics perspective, while the most frequent criticisms rely on a normative “violation of rules” ethics perspective. AGW believers represent nearly all the scandal justifiers, while AGW skeptics and a substantial minority of AGW believers represent the critics.

Content material is limited to only the Fakegate case and people with enough interest to contribute a relevant comment, although the expressed viewpoints may be more widely representative because they are generally consistent with findings from the AGW public opinion polls.

This study provides an understanding of the ethical dilemma that social marketers face when assigned a “difficult-to-sell” good cause. The findings of the widespread public skepticism toward the AGW cause suggest that social marketers should resist the temptation of using ethically questionable tactics in such difficult cases. Unfortunately, honest and effective AGW “selling” may be impossible until current technology and policy tradeoffs are reduced.

Although corporate structures in Japan and, to a lesser extent Korea, have been examined in the literature, in most cases the framework is not comparative. In other cases the framework is comparative, with keiretsu and chaebol compared to US conglomerates. A third foreign conglomerate, the Mexican grupo, has thus far escaped much serious attention by scholars. Attempts to compare the structure of keiretsu, chaebol, and grupo in terms of the other. Aims to identify what can be learned from comparing foreign corporate structures with other foreign corporate structures, rather than with corporate structures in the USA.

Purpose – This study explored agentive and sustainable teacher development as part of literacy coaching that employed a reflective framework and video with an apprenticeship stance. This chapter examines principles of apprenticeship and the Gradual Release of Responsibility (GRR) model to analyze the transition of responsibility for reflection from coach to teacher.

Design/methodology/approach – An earlier seven-month multiple case study of literacy coaching with four secondary level teachers revealed seven joint actions (i.e., revoice, build, ask questions to develop understanding, ask dissonant questions, suggest, disagree, reconceptualize) and four categories of joint action (i.e., directive/consonant, directive/dissonant, responsive/consonant, and responsive/dissonant) within a model of joint action for literacy coaching (Reichenberg, 2018). This analysis mapped those joint actions onto the GRR model (McVee, Shanahan, Hayden, Boyd, & Pearson, 2018; Pearson & Gallagher, 1983). This chapter explicates reasoning for variability in responsibility and the potential relationship between variability and the development of teachers’ thinking and action through in-depth analysis of a single coaching session. Examples from other teachers’ coaching sessions are included.

Findings – Synthesis of the two models shows that joint actions initiated by the coach that were directive/dissonant fell on the left side of the GRR model with primary coach responsibility. Actions initiated by the coach that were classified as directive/consonant came next on the journey toward the middle, followed by responsive/dissonant actions. Responsive/consonant actions encompassed the middle region of shared responsibility. The same actions initiated by the teacher mirrored this progression. Principles of apprenticeship in this gradual release of responsibility highlight the bi-directionality of expertise in situated action informed by historical and dynamic context (Mercer, 2008). Evidence of teachers’ growing agency and sustainability were present in joint actions they initiated within the context of literacy coaching.

Research limitations/implications – Analysis of the actions of a literacy coach and teacher as directive, responsive, consonant, and dissonant add complexity to the discussion about how to transfer responsibility for reflection from coaches to teachers. Awareness of how joint actions map onto the GRR model can inform coaches’ and teachers’ decisions as they thoughtfully move toward greater teacher agency within coaching interaction.

Practical implications – The reflective framework employed in this study is applicable to a variety of settings such as instructional coaching across the disciplines, coaching by in-service literacy specialists, and the preparation of pre-service literacy coaches. The model of joint action for analyzing coaching interaction could be used by in-service literacy coaches, pre-service literacy coaches, and teachers who are being coached.

Originality/value – This chapter analyzes the transition of responsibility for reflection from coach to teacher. Principles of both the GRR model and apprenticeship theory provide a theoretical explanation for how these teachers achieved greater agency and sustainable development of a reflective stance.

Diaspora tourism primarily refers to various population groups, including migrants, foreign workers, political refugees, ethnic and religious minorities and overseas communities living away from their ancestral homeland for various reasons. Throughout history, people have been forced to leave their original homeland due to various factors ranging from economic crises to natural and human-made tragedies, including war. The 24 February 2022 unjustified and unproved Russia's war of aggression against Ukraine, which started on the heels of the two-year COVID-19 pandemic, has resulted in massive and terrible consequences for many domains of political, economic and social life. The Russian invasion of Ukraine has generated the largest historical migration flows at a scale unforeseen in Europe since World War II. Since Russia invaded Ukraine, at least 12 million people have been displaced from their homes, according to the United Nations. The unprecedented influx of the Ukrainian people raises concerns about future developments, issues and challenges associated with Ukrainians' presence in other countries, particularly neighbouring ones. Therefore, this chapter analyses the possibility of diaspora tourism for Ukrainians shortly by utilising a critical approach when the situation stabilises in Ukraine. To begin with, this chapter first explains diaspora tourism with its definition and characteristics. Furthermore, it reviews the literature on the Russia–Ukraine war and its impact on Ukrainian tourism. In conclusion, it discusses the new Ukrainian diaspora wave soon.

Nurses and nursing students often hold stigmatizing attitudes toward patients with mental illness, contributing to poor health outcomes. To address this, direct contact with persons with lived experience in mental illness (i.e. consumers) has been integrated into training curricula. This has shown decreased negative attitudes and increased empathy, but gains are not typically maintained at follow-up. The purpose of this paper is to explore acceptability (i.e. feasibility, process and fidelity) and stigmatizing attitudes of nursing students after the completion of a mentor-based direct-contact curriculum to decrease stigmatizing attitudes toward persons with mental illness.

A five-week manualized contact-based mentorship program, with a mentor (i.e. consumer)–mentee (i.e. student) pairs implemented as a supplement to the clinical curriculum for 23 baccalaureate-nursing students. Feasibility (i.e. attendance), acceptability, fidelity and stigmatizing attitudes were evaluated. The Error Choice Test and the Attribution Questionnaire (AQ-9) were used to assess stigmatizing attitudes.

Feasibility was 100 percent for face-to-face meetings and participants were satisfied with the integration of the program into their curriculum, indicating high acceptability. A repeated measures ANOVA yielded significant findings for stigmatizing attitudes (F (2, 21)=6.96, p<0.02, η²=0.23). This suggests that a consumer-led mentoring program may reduce mental health stigma within student-nursing populations. The AQ-9 did not yield significant results.

This study lacked a comparison group. Future research should include a randomized controlled trial.

This study demonstrates capacity for high feasibility and acceptability for an anti-stigma curriculum in this educational context.

During the second decade of the twenty-first century, the phenomenon of ‘kawaii metal’ has garnered significant attention in English-language mainstream press alongside more limited discussion in metal journalism. An ostensible fusion of metal and Japanese aidoru ‘idol’ music, kawaii metal artists frequently juxtapose the traditional aesthetics of kawaii ‘cuteness’ with those of metal, emphasising a combination of influences distinctly Eastern and Western. Prominent among kawaii metal artists, Babymetal have generated substantial press coverage in the Anglophone world. Despite emanating from the Japanese idol industry and singing almost exclusively in Japanese, touring the United States, and Europe (producing live CDs and DVDs recorded in the United States and United Kingdom) have made Babymetal one of the most visible Japanese bands in Anglo-America. This chapter explores Babymetal's fusion of idol and metal by analysing the lyrics for the band's first two albums, Babymetal (2014) and Metal Resistance (2016). Following an introduction to kawaii metal through the lens of Anglo-American press, the author elucidates Babymetal's origins as a sub-unit of the idol group Sakura Gakuin. With this background established, the author investigates the use of wordplay and themes relating to childishness and adolescence in the lyrics on Babymetal's debut album. Examining the lyrics of the band's second album illuminates a more thorough integration of idol and metal tropes, including more English-language lyrics, seemingly designed to align Babymetal with a more global metal audience, managing the interplay of Western and Eastern influences.